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Strategy as Serious Play

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The New Strategic Landscape

Part of the book series: Cass Business Press ((CBP))

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Abstract

To my observation, in over 10 years and more than a thousand workshops using hands-on construction toys like LEGO, 3-D brick-based methods are unmatched for their ability to allow people to build rich, complex and systematic views of their professional challenges, and are as yet an unbottomed means of sounding new depths of creativity, innovation and strategic foresight.

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© 2012 Julie Verity and Lewis Pinault

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Verity, J., Pinault, L. (2012). Strategy as Serious Play. In: The New Strategic Landscape. Cass Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9781137283368_9

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