Reflections and Projections: Enabling the Social Enterprise

Abstract

For me it was when I first touched those unfamiliar keys on the keyboard that activated this new thing called an ‘avatar’, and I began to realize that I was in a new land — that I could approach and distance myself from people and objects. In creating my first avatar, I was faced with choices — choices that made me ask new questions about how I would present myself in a new context. The cursor blinked for several minutes as I pondered my new name. ‘Ace.’