Abstract
This chapter is one part in an ongoing series of readings of cultural texts that render complex relations of place, people, and culture. My central purpose is to rethink the representational dynamics, cultural politics, and educational possibilities of these texts (Kelly 2009). Here, I examine the texts of the widely circulated and highly regarded Find Yourself Here advertising campaign of Tourism Newfoundland and Labrador (2011), so as to analyze the psychosocial characteristics of these texts. My focus is on the reinvention, through these texts, of notions of rurality and place and the economic, sociocultural, and psychic processes of which they are a constitutive part. I argue that such texts offer opportunities for multilayered readings, utilizing various codes that attend to dimensions of rurality important to a reconceptualization of rural education and literacies.
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© 2013 Bill Green and Michael Corbett
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Kelly, U. (2013). Find Yourself in Newfoundland and Labrador: Reading Rurality as Reparation. In: Green, B., Corbett, M. (eds) Rethinking Rural Literacies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137275493_4
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DOI: https://doi.org/10.1057/9781137275493_4
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