Abstract
Public relations departments and agencies were, arguably, the first business department to really “get” social media—with early work from the likes of Edelman and Marriott Hotels taking place in 2004/2005. One of the reasons I think this happened is that public relations practitioners focus on two things;
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© 2013 Jed Hallam
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Hallam, J. (2013). Public Relations. In: The Social Media Manifesto. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271426_9
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DOI: https://doi.org/10.1057/9781137271426_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44457-1
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