Abstract
The premise of this book is simple: it should provide a brief introduction into the changes that have taken place in business over the previous 15 years, it should outline why “social media” is not about technology but human insight, and finally, it should clearly illustrate how you can use this insight to develop an innovative and competitive business. The way in which I have pieced this book together makes it part short essays and part pragmatic guide to using this changing landscape as an opportunity to turn your business into a social business.
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© 2013 Jed Hallam
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Hallam, J. (2013). Introduction. In: The Social Media Manifesto. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271426_1
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DOI: https://doi.org/10.1057/9781137271426_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44457-1
Online ISBN: 978-1-137-27142-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)