Abstract
In the last 20 years, businesses taking advantage of market deregulation and novel call centre, Intranet and Internet technologies have broken traditional marketing norms and customer management practices. These businesses offer good customer service at substantially lower prices. In spite of anecdotal evidence in the press of the high level of customer complaints against these businesses, their success is evidenced by their ability to take market share from existing businesses and grow new profitable markets.
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© 2012 Edward Kasabov & Alex Warlow
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Kasabov, E., Warlow, A. (2012). Introduction. In: The Compliance Business and Its Customers. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271150_1
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DOI: https://doi.org/10.1057/9781137271150_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32934-2
Online ISBN: 978-1-137-27115-0
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