Abstract
The objective of Part 1 is to give a unique understanding of what the luxury industry is about and what differentiates it from other brand-centered industries.
We are not here to sell boilers and vats, but for the potentiality of growing rich beyond the dreams of avarice.
Samuel Johnson, while auctioning off the contents of a brewery, 1781
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Notes
Bernd H. Schmitt (1999): Experiential Marketing, The Free Press.
Sara Gay Forden (2000): The House of Gucci, Morrow.
Djelic M.L and Gutsatz M. (2000): “Managerial Competencies for Organizational Flexibility. The Luxury Goods Industry Between Tradition and Postmodernism” in: Sanchez R., Heene A., (eds), Research in Competence Based Management. Stanford, Connecticut (Etats-Unis): JAI Press.
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© 2013 Michel Gutsatz & Gilles Auguste
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Gutsatz, M., Auguste, G. (2013). Understanding the fundamentals of the luxury industry. In: Luxury talent management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137270672_1
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DOI: https://doi.org/10.1057/9781137270672_1
Publisher Name: Palgrave Macmillan, London
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