Abstract
Luxury is interpreted by different people in different ways and needs to be examined in broader terms in India than elsewhere. In India, something as simple as a cappuccino at one of the branded cafés that are cropping up all over the country, has many traits of a ‘luxury good’ since it is considered unique, offers a new level of quality, has an element of refinement, and which only a small percentage of the population will permit themselves to purchase.
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© 2012 Thomas Recchione and Akash Misra
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Recchione, T., Misra, A. (2012). New Consumer, New Luxury. In: Atwal, G., Jain, S. (eds) The Luxury Market in India. Palgrave Macmillan, London. https://doi.org/10.1057/9781137264169_7
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DOI: https://doi.org/10.1057/9781137264169_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-34053-8
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