Abstract
India is not new to luxury. It has a rich tradition of luxury since the times of maharajas. In fact, the royalty and their tales influence many cultural ideals of luxury. Even today, the palaces of Rajasthan, now converted to heritage hotels like the Udaivilas, serve as fine examples of Indian luxury. Most of the religious texts, such as the Mahabharata, are set in the times of prosperity and describe a rather opulent lifestyle.
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Reference
Julius Baer (2011) The Wealth Report, Zurich: Julius Baer.
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© 2012 Dheeraj Sinha
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Sinha, D. (2012). Renewing India’s Relationship with Luxury. In: Atwal, G., Jain, S. (eds) The Luxury Market in India. Palgrave Macmillan, London. https://doi.org/10.1057/9781137264169_2
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DOI: https://doi.org/10.1057/9781137264169_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-34053-8
Online ISBN: 978-1-137-26416-9
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