Abstract
The four BRIC countries (Brazil, Russia, India and China), account for approximately 18–22 per cent of the world’s luxury market. The luxury market is growing at a rate of 20–30 per cent annually in these countries, and it is estimated that they will comprise approximately 36 per cent of the global luxury market by 2015, boasting also the largest base of luxury consumers.
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References
CII and A. T. Kearney (2011) ‘India Luxury Review 2011’, http://www.atkearney.in/images/india/pdf/India-Luxury-Review-2011-CII-AT-Kearney-Report.pdf
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© 2012 Ashok Som and Sushanta Das
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Som, A., Das, S. (2012). The Rise of Indian Luxury Brands. In: Atwal, G., Jain, S. (eds) The Luxury Market in India. Palgrave Macmillan, London. https://doi.org/10.1057/9781137264169_16
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DOI: https://doi.org/10.1057/9781137264169_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-34053-8
Online ISBN: 978-1-137-26416-9
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