Abstract
In September 2005, the New-York based editing assistant Robert Ryang had recently participated in an editing competition run by the Association of Independent Creative Editors. The annual Trailer Park Competition, first held in 2001, had the objective to re-edit a well-known movie into a trailer, advertising the same film, but with a change in genre. Ryang chose to transform Stanley Kubrick’s horror classic The Shining (1980) into the family-friendly comedy “Shining” and won the first prize, a new Avid Editing Suite and a little trophy, shaped like a travel trailer.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Works consulted
Benkler, Yochai. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven, CT: Yale University Press, 2006. Print.
Bruns, Axel. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang, 2008. Print.
Burgess, Jean, and Joshua Green. YouTube: Online Video and Participatory Culture. Cambridge: Polity Press, 2009. Print.
Chocolate Cake City. “Brokeback to the Future.” Online Posting. YoTube, 1 February 2006. Retrieved on 19 October 2011. www.youtube.com/watch?v=8uwuLxrv8jY.
Dow, Mike. “10 Things I Hate about Commandments.” Online Posting. YouTube, 14 May 2006. Retrieved on 19 October 2011. www.youtube.com/watch?v=u1kqqMXWEFs.
Edwards, Richard, and Chuck Tyron. “Political Video Mashups as Allegories of Citizen Empowerment.” First Monday 14.10 (2009): n. pag. Retrieved on 19 October 2011. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2617/2305
Fiske, John. Television Culture. London: Routledge, 1987. Print.
Flick, Greg. “If David Lynch Directed Dirty Dancing….” Online Posting. YouTube, 22 September 2008. Retrieved on 19 October 2011. www.youtube.com/watch?v=wjvuCOlkO4E.
Gray, Jonathan. Show Sold Separately: Promos, Spoilers, and other Media Paratexts. New York: New York University Press, 2010. Print.
Guerrero, Ivan. “‘Premakes’ Ghost Busters (1954).” Online Posting. YouTube, 19 July 2009. Retrieved on 19 October 2011. www.youtube.com/watch?v=kAboGO9MDsQ.
Hediger, Vinzenz. Verführung zum Film: Der amerikanische Kinotrailer seit 1912. Marburg: Schiiren, 2001. Print.
Hilderbrand, Lucas. “YouTube: Where Cultural Memory and Copyright Converge.” Film Quarterly 61.1 (2007): 48–57. Print.
Hills, Matt. Fan Cultures. London: Routledge, 2007. Print.
Hutcheon, Linda. A Theory of Parody: The Teachings of Twentieth-Century Art Forms. London: Methuen, 1985. Print.
Jenkins, Henry. Textual Poachers: Television Fans and Participatory Culture. London: Routledge, 1992. Print.
—. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006. Print.
—. “What Happened Before YouTube.” YouTube. Online Video and Participatory Culture. By Jean Burgess and Joshua Green. Cambridge: Polity Press, 2009. 109–25. Print.
—, Xiaochang Li, Ana Domb Krauskopf, and Joshua Green. “If It Doesn’t Spread It’s Dead: Creating Value in a Spreadable Marketplace.” Convergence Culture Consortium: March 2009. White Paper.
Johnston, Keith M. “‘The Coolest Way to Watch Movie Trailers in the World’: Trailers in the Digital Age.” Convergence: The International Journal of Research into New Media Technologies 14.2 (2008): 145–60. Print.
Klinger, Barbara. Beyond the Multiplex: Cinema, New Technologies, and the Home. Berkeley, CA: University of California Press, 2006. Print.
Lessig, Lawrence. Remix: Making Art and Commerce Thrive in the Hybrid Economy. London: Bloomsbury, 2008. Print.
Lyall-Wilson, Demis. “Sleepless in Seattle: Recut as a Horror Movie.” Online Posting. YouTube, 30 January 2006. Retrieved on 19 October 2011. www.youtube.com/watch?v=frUPnZMxr08.
Matt. “The Shining, Redux.” Online Posting. The Tattered Coat, 28 September 2005. Retrieved on 19 October 2011. www.tatteredcoat.com/archives/2005/09/28/the-shining-redux/.
McLoughlin, Robert. “Mrs Doubtfire—Recut Trailer.” Online Posting. YouTube, 28 January 2009. Retrieved on 19 October 2011. www.youtube.com/watch?v=N3bgipCebuI.
Miller, Toby, Nitin Govil, John McMurria, and Richard Maxwell. Global Hollywood. London: British Film Institute, 2001. Print.
Mittell, Jason. Genre and Television: From Cop Shows to Cartoons in American Culture. London: Routledge, 2004. Print.
Ryang, Robert. “Shining.” Online Posting. YouTube, 27 February 2006. Retrieved on 19 October 2011. www.youtube.com/watch?v=sfout_rgPSA.
Szuch, Randy. “Avatar/Pocahontas Mashup.” Online Posting. Vimeo, 11 February 2010. Retrieved on 19 October 2011. http://vimeo.com/9389738.
Tryon, Chuck. Reinventing Cinema: Movies in the Age of Media Convergence. New Brunswick, NJ: Rutgers University Press, 2009. Print.
Editor information
Editors and Affiliations
Copyright information
© 2012 Lili Hartwig
About this chapter
Cite this chapter
Hartwig, L. (2012). You’ll Never See This on the Silver Screen: The Film Trailer as a Template for the Appropriation and Transformation of Hollywood Movies. In: Loock, K., Verevis, C. (eds) Film Remakes, Adaptations and Fan Productions. Palgrave Macmillan, London. https://doi.org/10.1057/9781137263353_12
Download citation
DOI: https://doi.org/10.1057/9781137263353_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44253-9
Online ISBN: 978-1-137-26335-3
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)