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From “Country of the Future” to Emergent Country: Popular Consumption in Brazil

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Consumer Culture in Latin America

Abstract

Popular consumption is currently at the heart of public debate in Brazil. It has been approached as a truly national phenomenon, directly related as it is with public policies for distributing income. In effect, the latter’s most immediate outcome has been to increase the purchasing power of a substantial part of Brazilian society.

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Authors

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John Sinclair Anna Cristina Pertierra

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© 2012 John Sinclair and Anna Cristina Pertierra

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Oliven, R.G., Pinheiro-Machado, R. (2012). From “Country of the Future” to Emergent Country: Popular Consumption in Brazil. In: Sinclair, J., Pertierra, A.C. (eds) Consumer Culture in Latin America. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137116864_4

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