Abstract
THIS IS AN ILLUSTRATIVE MARKETING PLAN for Edzo’s, a small restaurant in Evanston, Illinois. It was written by five MBA students as part of my marketing strategy course at the Kellogg School of Management: Ryan Farnan, Matt Fitzgerald, Matt Hanculak, Matt House, and Chris Reynolds.
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© 2012 Tim Calkins
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Calkins, T. (2012). Example: Edzo’s. In: Breakthrough Marketing Plans. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137107619_13
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DOI: https://doi.org/10.1057/9781137107619_13
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-34033-6
Online ISBN: 978-1-137-10761-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)