Abstract
OVER THE PAST SEVERAL YEARS, I’ve taught more than a thousand people how to create powerful marketing plans. During that time, a few questions came up again and again. I answer many of them below.
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Notes
James M. Kilts, Doing What Matters: How to Get Results That Make a Difference (New York: Crown Business, 2007), 42.
Alexander Chernev, The Marketing Plan Handbook (Chicago: Cerebellum Press, 2011), 77.
Clayton M. Christensen, The Innovator’s Dilemma (New York: HarperCollins, 2000), 225.
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© 2012 Tim Calkins
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Calkins, T. (2012). Common Questions. In: Breakthrough Marketing Plans. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137107619_11
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DOI: https://doi.org/10.1057/9781137107619_11
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-34033-6
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