Abstract
This chapter extends previous discussions to detail the strategy of licensing IP in the IB context. First, it explains the basic categorizations of licensing activities. Second, the different types of possible relationship between licensing partners are spelled out. Third, the chapter emphasizes the importance of using negotiating skills to arrive at a successful international IP licensing contract. Finally, it focuses on what should be included in a licensing contract to stress the fundamental importance of going through the contract thoroughly before signing. The importance of a cooperative manner in implementing the contract for the mutual benefit of the contracting parties is underlined.
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© 2013 Deli Yang
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Yang, D. (2013). International Licensing and Contracting of Intellectual Property. In: Understanding and Profiting from Intellectual Property. Palgrave Macmillan, London. https://doi.org/10.1057/9781137094667_10
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DOI: https://doi.org/10.1057/9781137094667_10
Publisher Name: Palgrave Macmillan, London
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