Abstract
We have talked a bit about large market share firms in SPF 15 industries. The toy industry does not show up on the lists covered in the last chapter (too few firms/observations in our database) but there are few competitive arenas with a more long-standing, powerful market presence than Mattel and Barbie. The firms that did represent this industry fell squarely into the SPF 15 quadrant, with substantive knowledge value and no recognizable CI activity (though we will talk about how this might be changing). So we feel comfortable using the long, detailed legal skirmish between Mattel and MGA Entertainment as an illustrative example of conditions in these types of industries.
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© 2012 G. Scott Erickson and Helen N. Rothberg
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Erickson, G.S., Rothberg, H.N. (2012). SPF 15: From the Inside. In: Intelligence in Action. Palgrave Macmillan, London. https://doi.org/10.1057/9781137035325_9
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DOI: https://doi.org/10.1057/9781137035325_9
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