Preparing for Launch

Abstract

Measuring Knowledge Risk and Competitive Risk, as we are using the terms, is not easy. We have worked through a number of options over the years, applying an older database, and we have settled on a methodology that we believe yields the best picture of how firms measure up in terms of the two risks. From these metrics, one can get a sense of how important knowledge assets are to a particular firm, in a particular industry, relative to the entire population of organizations. Similarly, one can assess the level of competitive intelligence activity, and therefore risk, facing firms in an industry.