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Internationalization Processes of Brazilian Companies: A Framework Proposition

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Abstract

The dominant internationalization theories, originating in industrially developed countries, can have limited applicability to developing countries due, in particular, to the failure to acknowledge the context of their activities (Kuada and Sorensen, 2000; Ramamurti, 2009); also because they present generalizations with low levels of abstraction (Ramamurti, 2009). Rugman (2009) compared multinationals from developing countries with those from the West in the 1960s, stating that there is no need to create new theories to explain the internationalization of the former. About ten years ago, some authors asserted that the existing literature on the internationalization of companies from developing countries was scarce compared with that of developed ones (Condo, 2000) and found it still to be in an embryonic stage (Kuada and Sorensen, 2000). Ramamurti (2004) holds that the literature on the internationalization of companies from less developed countries is undergoing a structuring process.

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© 2012 Erica Piros Kovacs, Brigitte Renata B. Oliveira, and Walter Fernando Araûjo de Moraes

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Kovacs, E.P., Oliveira, B.R.B., de Moraes, W.F.A. (2012). Internationalization Processes of Brazilian Companies: A Framework Proposition. In: Marinov, M.A., Marinova, S.T. (eds) Impacts of Emerging Economies and Firms on International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137032546_8

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