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Impacts of Emerging Economies and Firms on International Business pp 126–144Cite as

Palgrave Macmillan

Impacts of Global Mindset and Psychic Distance on the Performance of Brazilian Subsidiaries

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Abstract

The literature has emphasized the importance for multinational corporations to develop a global mindset in order to operate in the challenging environment of global business. It has been argued, for instance, that ‘global managers’ should develop global and integrative perspectives (Kedia and Mukherji, 1999). Furthermore, Bartlett and Ghoshal (1992) comment that global managers must also have ‘a broad, non-parochial view of the company and its operations, yet a deep understanding of their own business, country, or functional tasks’ (Bartlett and Ghoshal, 1992: 132).

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Authors
  1. Germano Glufke Reis
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  2. Maria Tereza Leme Fleury
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  3. Afonso Fleury
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Editor information

Editors and Affiliations

  1. University of Gloucestershire, Cheltenham, Gloucestershire, UK

    Marin A. Marinov

  2. Aalborg University, Aalborg, Denmark

    Svetla T. Marinova

Copyright information

© 2012 Germano Glufke Reis, Maria Tereza Leme Fleury, and Afonso Fleury

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Reis, G.G., Fleury, M.T.L., Fleury, A. (2012). Impacts of Global Mindset and Psychic Distance on the Performance of Brazilian Subsidiaries. In: Marinov, M.A., Marinova, S.T. (eds) Impacts of Emerging Economies and Firms on International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137032546_7

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