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The Existence, Quality, Focus, and Antecedents of Corporate Vision and Mission: Evidence from the Top 500 Chinese Enterprises

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Abstract

Vision and mission are the basis of corporate strategy (Hill and Jones, 2004). Vision, the ideal view of corporate future development (Li, 2005), is a crucial starting point for strategic management (Palmer and Short, 2008). Scholars have analyzed the importance of mission statements from a variety of perspectives (Campbell, 1997; Stone, 1996). Thus, Pearce II (1982) claimed that mission statements point out the direction of the overall sustainable corporate development, make corporate values specific, and gain approval from the public.

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Authors
  1. Xin Qin
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  2. Zhaojun Gao
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  3. Xiaobai Ma
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  4. Liyun Mao
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Editor information

Editors and Affiliations

  1. University of Gloucestershire, Cheltenham, Gloucestershire, UK

    Marin A. Marinov

  2. Aalborg University, Aalborg, Denmark

    Svetla T. Marinova

Copyright information

© 2012 Xin Qin, Zhaojun Gao, Xiaobai Ma, and Liyun Mao

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Qin, X., Gao, Z., Ma, X., Mao, L. (2012). The Existence, Quality, Focus, and Antecedents of Corporate Vision and Mission: Evidence from the Top 500 Chinese Enterprises. In: Marinov, M.A., Marinova, S.T. (eds) Impacts of Emerging Economies and Firms on International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137032546_5

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