Abstract
Many studies show that the characteristics of Geographical Indication (GI) products are a symbol of territory (Casabianca et al., 2005), or wealth and authenticity (Bérard and Marchenay, 1995). The system of GI is an integral part of quality signs and know-how; it indicates both the quality and origin of production in order to provide clues about the warranty, the know-how and special characteristics of the product. The system fits well in periods of economic history in which longdistance trade requires the geographical origin to be identified (Allaire and Daviron, 2006; Sylvander et al., 2007). It also plays an important role in agricultural policy which is a tool for market regulation. It enhances the quality of products (Valceschini and Maze, 2000) and is involved in rural development, the protection of know-how, and even the protection of biodiversity (Sylvander et al., 2005). This is also why this is an important issue in world trade negotiations.
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The author gratefully acknowledges from the European Community financial contribution under the Sixth Framework Programme for Research, Technological Development and Demonstration Activities, for the Specific Targeted Research Project SINER-GI SSPE-CT-2005-006522 (coordinated by Bertil Sylvander and Gilles Allaire). The field survey and the sinerg-gi case study on Jinhua ham was conducted with Bertil Sylvander and Frederic Wallet.
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Guihong, W. (2012). Geographical Indication and Institutional Organization of Food Market in China: A Case Study of Jinhua Ham. In: Augustin-Jean, L., Ilbert, H., Saavedra-Rivano, N. (eds) Geographical Indications and International Agricultural Trade. Palgrave Macmillan, London. https://doi.org/10.1057/9781137031907_11
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