Abstract
Any study of the market and its ethos will inevitably have to confront the notion of community and its inherent contradictions. The ethos of the market is the main response to the ambivalence of the ethos of the community.
His ‘no’ which he says to life brings a wealth of more tender ‘yesses’ to light as though by magic; and even when he wounds himself, this master of destruction, self-destruction — after-wards it is the wound itself which forces him to live….
F. Nietzsche, On the genealogy of morality
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© 2012 Luigino Bruni
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Bruni, L. (2012). From the Community-Without-Individuals to Individuals-Without-Community. In: The Genesis and Ethos of the Market. Palgrave Macmillan, London. https://doi.org/10.1057/9781137030528_1
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DOI: https://doi.org/10.1057/9781137030528_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-34561-8
Online ISBN: 978-1-137-03052-8
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