Possible Meanings of the Four Lines

Abstract

The initial purpose of the formalization of the SINC© square is to structure the four basic lines which have just been introduced and to assert their analytical exhaustiveness. It serves primarily as the initial phase of the development of the meanings and sensitive implications carried by each of the lines in comparison with the other three. The understanding of the meanings and sensitive implications of the four lines is essential, although not sufficient, for brand designers and communicators to ensure the effectiveness of their work with respect to the three ends of any aesthetic treatment, as introduced in Chapter 5.