Abstract
Images of femininity in Taiwan have traditionally been limited to domestic settings that revolve around the roles of wives and homemakers. The social space for women to display their capacities or move freely was highly restricted. In a critical sense, space functions as a social construct by naturalizing the given, gendered power relations, which further means the exclusion of women from the public sphere. However, with the enhancement of female status that goes in line with economic development, Taiwanese women today seem to have gained greater mobility. Apparently, they have not only more space to travel in but also the ability to drive motor-powered vehicles. These changes have resulted in female liberation from restricted private domains and some degree of freedom to control their lives, as women can work outside, accumulate capital and become a growing force in socio-economic terms.
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© 2012 Ping Shaw and Chin-yi Lin
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Lin, P.S.Cy. (2012). Move Freely: Single Women and Mobility in Taiwanese TV Advertising. In: Kim, Y. (eds) Women and the Media in Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9781137024626_7
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DOI: https://doi.org/10.1057/9781137024626_7
Publisher Name: Palgrave Macmillan, London
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