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Brazilian Franchising Networks: Degree of Internationalization and Current Status

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Book cover Internationalization, Innovation and Sustainability of MNCs in Latin America

Part of the book series: The AIB-LAT Book Series ((AIBLAT))

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Abstract

Internationalization has long been discussed in the strategic management literature as a way of diversifying a business and creating value (Dunning, 2000; Johanson & Vahlne, 1977). Yet firms have different strategies in terms of entry mode (Kogut & Singh, 1988) and ownership (Hennart & Reddy, 1997). Some of them, depending on their industry and strategic objectives prefer to open commercial offices to support sales from the home country, whereas others avoid transportation costs by exporting parts of products and finalizing those in foreign markets. Some others see opportunities for the acquisition or opening of production plants to carry out all stages of the value chain in the country of destination (Dunning, 1980). Services providers usually have a support branch and displace its staff, whether in operations or direct contact with customers (Philippe & Léo, 2011).

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Authors
  1. Livia Lopes Barakat
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  2. Sherban Leonardo Cretoiu
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  3. Mayara Ximenes Dalbem
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Editor information

Editors and Affiliations

  1. Universidad de los Andes, Chile

    Leonardo Liberman

  2. Florida International University, USA

    William Newburry

Copyright information

© 2013 Livia Lopes Barakat, Sherban Leonardo Cretoiu, and Mayara Ximenes Dalbem

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Barakat, L.L., Cretoiu, S.L., Dalbem, M.X. (2013). Brazilian Franchising Networks: Degree of Internationalization and Current Status. In: Liberman, L., Newburry, W. (eds) Internationalization, Innovation and Sustainability of MNCs in Latin America. The AIB-LAT Book Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137024138_5

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