Abstract
When the charismatic US President, John. F. Kennedy said “Ask not what your country can do for you — ask what you can do for your country” in his 1961 inaugural speech he made an impassioned and memorable speech to the nation. His words called for a renewed commitment from the individuals of the nation, to combine in a common purpose, commit to a goal beyond the transactional relationship of management and strive for transformational engagement.
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© 2012 Ivan Yardley, Andrew Kakabadse and Derrick Neal
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Yardley, I., Kakabadse, A., Neal, D. (2012). Culture: an essential framework for output performance. In: From Battlefield to Boardroom. Palgrave Macmillan, London. https://doi.org/10.1057/9781137023438_4
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DOI: https://doi.org/10.1057/9781137023438_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33461-2
Online ISBN: 978-1-137-02343-8
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