Abstract
While many new companies — especially well-funded start-ups — believe they own the market on innovative thinking, mature organizations also bring multiple advantages to the field. Top among them is the ability to build a systematic approach to manage innovation. While fresh start-ups are still assembling their teams, building markets, and putting infrastructure in place, the mature company can focus on instilling innovation discipline in operations.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2013 Shan Rajegopal
About this chapter
Cite this chapter
Rajegopal, S. (2013). How Does One Create a Culture That Supports and Manages Innovation?. In: Portfolio Management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137023346_2
Download citation
DOI: https://doi.org/10.1057/9781137023346_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43815-0
Online ISBN: 978-1-137-02334-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)