Ethical Consumerism and Everyday Ethics

  • Léna Pellandini-Simányi
Part of the Consumption and Public Life book series (CUCO)


The two quotations above are equally familiar, yet in different contexts. The first, expressed by an environmental economist, formulates moral concerns over the global impacts of consumption in general. The second, put forward by a housewife, makes explicit the ethical concerns behind a particular consumption practice of seating all the family around the breakfast table. Despite their coexistence, there is a clear tension between the two discourses. The first considers consumption as destructive both practically and morally. The second sees it as a necessary element of maintaining some of the most important values of everyday life: the family, the home, decency and even a moral backbone.


Fair Trade Ethical Concern Consumption Norm Severe Acute Respiratory Syndrome Ethical Consumerist 
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Copyright information

© Léna Pellandini-Simányi 2014

Authors and Affiliations

  • Léna Pellandini-Simányi
    • 1
  1. 1.Department of Media and CommunicationEötvös Loránd UniversityHungary

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