Understanding Consumption Norms

  • Léna Pellandini-Simányi
Part of the Consumption and Public Life book series (CUCO)


Social scientific approaches to studying any given phenomenon are customarily divided into two groups. ‘Emic’, or interpretative approaches, focus on how people experience and make sense of the phenomenon in their own terms, whereas ‘etic’ approaches seek to provide explanations that are external to actors’ interpretations. The present chapter follows an emic approach, focusing on what consumption norms mean to people and what is the internal logic guiding them. Etic approaches, inquiring into how to explain consumption norms, in turn, will be discussed in the next chapter.


Consumption Norm Practice Theory Autonomous Choice Internal Good Consumption Practice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Léna Pellandini-Simányi 2014

Authors and Affiliations

  • Léna Pellandini-Simányi
    • 1
  1. 1.Department of Media and CommunicationEötvös Loránd UniversityHungary

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