Conclusion

Abstract

Finally, and to get back to the question that many think is the most important one: what is brand identity’s purpose?

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Authors

Marie-Claude Sicard
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Sicard, MC. (2013). Conclusion. In: Brand Revolution. Palgrave Macmillan, London. https://doi.org/10.1057/9781137019493_7

DOI: https://doi.org/10.1057/9781137019493_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43731-3
Online ISBN: 978-1-137-01949-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)