Abstract
What’s new? Shakespeare. No, don’t run away! I’m going to show you that without reading a single line of the Bard, his work has something to teach us even about a subject as trivial as commercial brands.
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Notes
Naomi Klein, No Logo: Taking Aim at Brand Bullies, Knopf, 2000.
Guy Deutscher Through the Language Glass: Why the World Looks Different in Other languages, Random House, 2010.
See J. Gerzema and E. Lebar The Brand Bubble, The Looming Crisis in Brand Value and How to Avoid it, Jossey-Bass, 2008.
L. B. Upshaw, Building Brand Identity, Wiley & Sons, 1995.
D. Schultz and H. Schultz, Brand Babble: Sense and Nonsense about Branding, South-Western Educational Pub, 2003.
P Watzlawick, J. H. Beavin, Don D. Jackson, Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies and Paradoxes, WW Norton & Co, 1967.
A. Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness, Mariner, 2000.
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© 2013 Marie-Claude Sicard
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Sicard, MC. (2013). Introduction. In: Brand Revolution. Palgrave Macmillan, London. https://doi.org/10.1057/9781137019493_1
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DOI: https://doi.org/10.1057/9781137019493_1
Publisher Name: Palgrave Macmillan, London
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