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SABMiller’s Leap of Faith with China Resources

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Managing a Chinese Partner

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Abstract

Of South African origin, SABMiller started in 1895 producing 82,000 hectolitres of lager per annum, and grew to become one of the largest brewers in the world, selling 229 million hectolitres of lager and recording sales of US$22 billion for the year ended 31 March 2012.

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Author information

Authors and Affiliations

  1. C Consultancy Limited, China

    Lub Bun Chong (Director)

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  1. Lub Bun Chong
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© 2013 Lub Bun Chong

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Chong, L.B. (2013). SABMiller’s Leap of Faith with China Resources. In: Managing a Chinese Partner. Palgrave Macmillan, London. https://doi.org/10.1057/9781137005823_5

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