Abstract
Corporate strategies will increasingly be tilted towards sustainability targets, both short and long term. Many companies and organisations implementing environmental programmes revel in stable market- places, with secure products and quasi-monopoly positions. However, international companies must survive in less secure marketplaces. One way or another their capacity to adapt to competition will pivot on their corporate environmental programmes.
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© 2000 Grant Ledgerwood and Arlene Idol Broadhurst
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Ledgerwood, G., Broadhurst, A.I. (2000). The Environmentalisation of International Business. In: Environment, Ethics and the Corporation. Palgrave Macmillan, London. https://doi.org/10.1057/9780333981634_2
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DOI: https://doi.org/10.1057/9780333981634_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-40075-1
Online ISBN: 978-0-333-98163-4
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