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Abstract

Of course, you are going to Japan to do business. But Japan is a big place and, no matter how big you are, you will really only be doing business in some small corner of that vast market. So, the sooner the better, you must begin disaggregating and figuring out just what sort of business community you will fit into. Like anywhere else, you must know the players and how they operate. Only then can you decide how best to react.

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© 2001 Jon Woronoff

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Woronoff, J. (2001). Corporate Community. In: The “No-Nonsense” Guide to Doing Business in Japan. Palgrave Macmillan, London. https://doi.org/10.1057/9780333978085_3

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