What Now?

Abstract

I don’t know how often I have heard this old saw: Japan is a tough market, but once you’re inside you’ve got it made. Unfortunately, it isn’t quite that simple. Japan is a tough market. And you can do very nicely there in whatever terms you want, sales, market share, profits. But you’ve never really “got it made.” You have to keep at it all the time. You just cannot lean back and relax because the competition never ceases and, if anything, seems to be intensifying.