Abstract
While the Internet is considered a valuable means of communication offering the enticing possibility of interaction (one-to-one communication, e-mail), for many people the Web has turned into a primary information resource (one-to-many communication, broadcasting). Most of the information on the Web is either company (public relations) or product-specific information (marketing) to increase awareness. As with traditional marketing media, such information is offered free of charge. However, many companies who generate information (content) on the Internet, which are not their core business, are investing in new possibilities offered by the medium. They consequently face the challenge to transform these opportunities into adequate and sustainable profit (Jones and Navin-Chandra, 1995; Loebbecke, 1996; Loebbecke and Trilling, 1997).
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© 2000 Claudia Loebbecke
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Loebbecke, C. (2000). Economics of Content Provision on the Internet. In: Hackney, R., Dunn, D. (eds) Business Information Technology Management Alternative and Adaptive futures. Palgrave Macmillan, London. https://doi.org/10.1057/9780333977675_15
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DOI: https://doi.org/10.1057/9780333977675_15
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