Abstract
It is well accepted that satisfied customers — making recommendations for a company’s products — are very powerful. In the last chapter, we saw that it will be these third party advocates (TPAs) who will be an essential part of driving the project. But first they must be identified.
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© 2007 Tom Curtin
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Curtin, T. (2007). Finding Third Party Advocates. In: Managing Green Issues. Palgrave Macmillan, London. https://doi.org/10.1057/9780230800854_9
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DOI: https://doi.org/10.1057/9780230800854_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35241-8
Online ISBN: 978-0-230-80085-4
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