Corporate Reputation in a “Green” World

Abstract

Today, some 50 years after the environmental movement started to become a real force in the world, most companies and large organizations still view it as a threat. They look at examples like Brent Spar and GM foods — not to mention something (once uncontroversial) like building a road or a house — and see only opposition. An opposition that seems to have the power to subvert the democratic will. Politicians seem powerless to act and, in some cases, seem to side with the green movement.