Abstract
In a 2002 speech, UBS Chairman Marcel Ospel told the highly eventful story of how UBS emerged as a financial giant over the course of a decade. The catalyzing events in this story were a series of acquisitions that culminated in the UBS-CSBC merger in 1998.
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© 2007 David Fubini, Colin Price and Maurizio Zollo
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Fubini, D., Price, C., Zollo, M. (2007). Communicating the Corporate Story. In: Mergers. INSEAD Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230800755_3
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DOI: https://doi.org/10.1057/9780230800755_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28586-0
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