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International Entrepreneurship and Managing Network Dynamics: SMEs in the UK Advertising Sector

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Managerial Issues in International Business

Part of the book series: The Academy of International Business ((AIB))

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Abstract

The accelerating pace of internationalization of small and medium-sized enterprises (SMEs) is now a widely acknowledged phenomenon. Ongoing globalization seems to stimulate SMEs to internationalize, relying less on a predetermined sequence of events or ‘steps’ and opting for more innovative network-based approaches to enter and expand into foreign markets (Wright and Dana, 2003). Small service firms are no exception to this trend. Their internationalization processes, however, have not been adequately studied. Yet the international growth of small service firms seems to be increasingly determined by their ability to be entrepreneurial and competitive internationally by using innovative ways to network.

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Authors
  1. Dev K. Boojihawon
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Editors and Affiliations

  1. School of Management, University of Bath, UK

    Felicia M. Fai  & Eleanor J. Morgan  & 

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© 2006 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Boojihawon, D.K. (2006). International Entrepreneurship and Managing Network Dynamics: SMEs in the UK Advertising Sector. In: Fai, F.M., Morgan, E.J. (eds) Managerial Issues in International Business. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230800700_7

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