Abstract
Most countries communicate with the rest of the world, and so deliberately or accidentally create their reputation through six natural channels.
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© 2007 Simon Anholt
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Anholt, S. (2007). The Theory of Competitive Identity. In: Competitive Identity. Palgrave Macmillan, London. https://doi.org/10.1057/9780230627727_2
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DOI: https://doi.org/10.1057/9780230627727_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35243-2
Online ISBN: 978-0-230-62772-7
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