Abstract
Today, the world is one market. The rapid advance of globalization means that every country, every city and every region must compete with every other for its share of the world’s consumers, tourists, investors, students, entrepreneurs, international sporting and cultural events, and for the attention and respect of the international media, of other governments, and the people of other countries.
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© 2007 Simon Anholt
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Anholt, S. (2007). What is Competitive Identity?. In: Competitive Identity. Palgrave Macmillan, London. https://doi.org/10.1057/9780230627727_1
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DOI: https://doi.org/10.1057/9780230627727_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35243-2
Online ISBN: 978-0-230-62772-7
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