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Diversity in Africa pp 51–92Cite as

Palgrave Macmillan

Managing Cultural Diversity: A South African Perspective

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Abstract

One of the main challenges for “world-class” firms in the early twenty-first century is managing diversity effectively. If diversity is effectively managed it can propel the organisation into a successful and competitive future, but if not, the growth and competitive advantage of the organisation can be severely hampered (Banutu-Gomez, 2002; Barkema et al., 2002; Booysen, Nkomo and Beaty, 2002; Human, 2005).

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Authors
  1. Lize Booysen
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Editor information

Editors and Affiliations

  1. Graduate School of Business, University of Cape Town, South Africa

    Kurt A. April PhD (University Senate Member and Professor) (University Senate Member and Professor)

  2. School of Business, California State University, Monterey Bay, USA

    Marylou Shockley PhD (Associate Professor and Chair) (Associate Professor and Chair)

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© 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Booysen, L. (2007). Managing Cultural Diversity: A South African Perspective. In: April, K.A., Shockley, M. (eds) Diversity in Africa. Palgrave Macmillan, London. https://doi.org/10.1057/9780230627536_5

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