Abstract
How do you design shops and arrange products to maximize sales? Supermarkets know the importance of layout. Shoppers are confronted first by fresh produce to convince them that they need a trolley rather than a basket. Then the staples – bread and milk – are often furthest away from the entrance and each other to make customers walk the aisles.
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© 2006 Adrian Furnham
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Furnham, A. (2006). Atmospherics. In: Management Mumbo-Jumbo. Palgrave Macmillan, London. https://doi.org/10.1057/9780230626591_5
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DOI: https://doi.org/10.1057/9780230626591_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-4039-8702-0
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