Abstract
Novo Nordisk defines sustainable development as being about preserving the planet while improving the quality of life for its current and future inhabitants. From a business perspective this involves the inclusion of economic, social and environmental considerations in the business strategy. During the 1990s many companies experienced an enormous pressure from critical stakeholders, governments, media, NGOs and international organisations to demonstrate that they had adopted sustainable business practices.
‘We all have a vision of how we’d like the world to be. For a company like Novo Nordisk committed to sustainable development, that vision is one of trust, openness, shared values and partnerships. We translate that as the Triple Bottom Line — social and environmental responsibility and economic viability. In an age where companies are scrutinised and transparency is the only way to gain trust, social responsibility is vital to maintain a business advantage.’
(CEO Lars Rebien Sørensen, Novo Nordisk)1
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Notes
Novo Nordisk (2003), ‘Take Action. Make the Triple Bottom Line Your Business’, May, p. 2.
Elkington, J. (1999), Cannibals With Forks. The Triple Bottom Line of 21st Century Business, Oxford: Capstone, p. 161.
World Commission on Environment and Development (1987), Our Common Future.
For more than 30 years it has been mandatory to have employees represented at the board of directors in Danish companies, see for example: Rose, C., Medarbej-derrepræsentation i danske bestyrelser. Center for Kreditret- og Kapitalmarkedsret, Copenhagen Business School Press, 2004, pp. 21–32.
Editor information
Editors and Affiliations
Copyright information
© 2006 Mette Morsing and Dennis Oswald
About this chapter
Cite this chapter
Morsing, M., Oswald, D. (2006). Novo Nordisk A/S: Integrating Sustainability into Business Practice. In: Kakabadse, A., Morsing, M. (eds) Corporate Social Responsibility. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599574_12
Download citation
DOI: https://doi.org/10.1057/9780230599574_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-52066-4
Online ISBN: 978-0-230-59957-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)