Abstract
So far we have looked at the various stages of the NPD process, why the process sometimes fails, and how organizations can be structured to increase the chance of success. In this chapter we will look at how new products can be evaluated during the various stages of the NPD process.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Copyright information
© 2007 Toyohiro Kono and Leonard H. Lynn
About this chapter
Cite this chapter
Kono, T., Lynn, L. (2007). Evaluating New Products During the Development Process. In: Strategic New Product Development for the Global Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599383_8
Download citation
DOI: https://doi.org/10.1057/9780230599383_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28034-6
Online ISBN: 978-0-230-59938-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)