Organizing for Effective New Product Development

Abstract

Some companies, alliances of companies, and project teams are more effective than others at NPD, even though they do not necessarily have staff members who are any smarter or more creative. In this chapter we draw on our own research and on our observations of a large number of companies, as well as the research and observations of others, to describe some of the characteristics that make some companies, alliances and project teams particularly effective at NPD.