Abstract
New product success depends heavily on the compatibility of the product with corporate strategy, and on the formulation of a new product concept that meets market needs. Information on the market must be collected and evaluated. At the same time the NPD team must not be so constrained by current market demands that it overlooks opportunities in new markets. This chapter takes up these aspects of the creation of a new product concept.
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© 2007 Toyohiro Kono and Leonard H. Lynn
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Kono, T., Lynn, L. (2007). Creating a New Product Concept. In: Strategic New Product Development for the Global Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599383_5
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DOI: https://doi.org/10.1057/9780230599383_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28034-6
Online ISBN: 978-0-230-59938-3
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