Abstract
Managers sometimes face the painful necessity of having to stop an NPD process. On other occasions, they may have to divest or discontinue a current product that is no longer successful or that no longer fits the company’s strategy. This chapter takes up these situations.
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© 2007 Toyohiro Kono and Leonard H. Lynn
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Kono, T., Lynn, L. (2007). Stopping an NPD Process and Changing Product Mixes. In: Strategic New Product Development for the Global Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599383_10
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DOI: https://doi.org/10.1057/9780230599383_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28034-6
Online ISBN: 978-0-230-59938-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)