Abstract
In this book we define a “new product” as a product that is new to the company. If the product is simply an improved version of a product the company already has on the market, it’s not a new product for our purposes. On the other hand, if a product is new to the company, even though other companies already make it, we count it as a new product. Such products may not be new to the world, but they are crucial to the success of the company, and developing them is no simple matter.
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© 2007 Toyohiro Kono and Leonard H. Lynn
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Kono, T., Lynn, L. (2007). What is a New Product?. In: Strategic New Product Development for the Global Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599383_1
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DOI: https://doi.org/10.1057/9780230599383_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28034-6
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